Automotive firms have realized the potential of embedded analytics and are leveraging this technology to power their future innovations.
FREMONT, CA: The automotive industry has experienced a massive transformation in the last decade. The surge of data analytics, coupled with embedded technology, in response to the changing customer requirements, is the major factor driving innovation in the automotive sector. Automotive firms are focusing on cars with smart features and are eyeing advanced analytics solutions for the purpose. Embedded analytics in the automotive sector will enable cars to collaborate, communicate, and navigate without the need for human intervention. According to a report, future cars will be producing up to 25GB of data per hour, which is expected to power the capabilities of disruptive technologies. Such a vast pool of data will require refinement and processing. Thus, an embedded analytics solution will determine the efficacy of the smart features of the futuristic automobiles. Here are the ways in which data analytics will contribute to the automotive industry.
• Improved Connectivity
Connectivity is increasingly gaining grounds in the automotive industry. Modern cars are getting equipped with sensor systems that monitor everything encompassing location, miles-driven, routes, tire pressure, and brake wear. Such information can enable automotive firms to enhance the performance of the upcoming car models significantly. Embedded analytics has a key contribution to processing the vast sea of vehicle-generated data.
Digital innovation is transforming the retail norms of the automotive sector. 24/7 connectivity, along with an expansion in the number of communication channels, is enabling the firms to have a better connect with their customers. Automakers are utilizing data analytics to focus on emerging customer trends and expectations. Based on the insights, major firms are preparing for a completely new brand experience for the consumers with the latest updates, links to dealers, and even an option for the customers to design their own cars.
• Connected Cars
Connected cars are also utilizing localized information ranging everything from retail outlets to gas stations, adding to better user experience. For instance, location-based data are flowing in, resulting from the connectivity within vehicles. Embedded analytics capability is enabling the connected vehicles to take the next shortest route in case accidents, or any other unforeseen scenarios affect the shortest route.
Overall, embedded analytics is guiding the automotive industry towards making better advancements, taking the concept of smart vehicles to the next level.
See Also: Top 20 Automotive Technology Companies