ironSource, a Tel Aviv, Israel-based leading mobile monetization and marketing company has launched its A/B testing tool for ad monetization. The company offers a platform which enables app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, make strategic decisions based on exact comparative data.
There are two existing methods by which app developers test new monetization theories which include day-to-day tests such as waterfall amends, and larger tests like interstitial frequency and implementing a new ad-unit. The developers are unable to release a change to all users in one go as they are unable to test the change against a control group. Releasing a change under such circumstances can be speculative, unreliable and risky as the outcome may differ from the expectation.
The A/B testing tool from ironSource offers solutions to all these issues by enabling app developers to run tests and improve their Average revenue per user (ARPU), Average Revenue per Daily Active User (ARPDAU), and retention rates directly through the company's interface on the mediation platform. The platform allows developers to set up a control group versus a test group, enabling them to allocate their desired traffic distribution to each group. It also allows developers to adjust the settings according to each group after the results. This enables app developers to experiment with different criteria without exposing their entire audience to the change. The reporting system of ironSource tracks the performance of each group against their main KPIs and provides an in-depth test overview. The test overview allows the developers to end the test and apply settings from the winning group.
The A/B testing tool by ironSource offers in-app bidding for a smooth transition, where networks bid in real time for an impression. The in-app bidding can have serious impacts on the revenue of a company; therefore companies should test the changes in a controlled environment before the switch is made to a full-scale bidding solution.